The challenge
The one that is actually taking up your week. Not the tidy version for the board, the real one: the channel that stopped working, the team that cannot ship, the number nobody can explain.
CMO's Corner.
Conversations with the people running marketing teams. What they are up against, what they got wrong on the way, and what actually moved revenue.
Most marketing content is written by people selling something to marketers. This is the other thing: marketing leaders talking to each other about the work. No vendor pitches, no panel-speak, no pretending the last campaign went perfectly.
What we talk about
Three things, every episode.
What you learned
Including the expensive lessons. The campaign that looked right and did nothing, the hire that did not work, the tool nobody opened after month two.
What worked
The strategy or the system that made a difference, described plainly enough that someone else could run it on Monday.
Episodes
The first episodes are being recorded now. If you want to know when they land, run the assessment: the report is where I announce things first.
Run the AI Fluency ScoreCome on the show
If you run marketing for a B2B tech or healthcare company, I'd like to talk to you.
It's about forty-five minutes, recorded remotely, and you see the cut before it goes anywhere. You don't need a media kit, a personal brand, or a tidy story. The episodes I want are the ones where someone says the thing they'd normally leave out.