How AI-fluent is your marketing team?

Generate one link, share it with your team, and ask them to answer. Receive a full report on how well your team is using AI for marketing and where the gaps are.

Each person gets a score out of 100 and a level, the moment they finish.
You get the team's AI Adoption Score, who sits where, and the biggest gap: ingredients, tools, or process.
Free. Eight minutes per person. Answers are anonymous to you.

See what the report looks like

Set up your team's assessment

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First name

Last name

Work email

Company

Your role

How many people are on the marketing team?

Where do you think most of them are right now?

Email me occasionally about marketing strategy, systems, and AI, beyond my team's report. A couple of times a month at most. Unsubscribe whenever you like.

The links come to your inbox too. No mailing list.

You gave your team access to AI. Now what?

Buying the licenses was the easy part. For one marketer, AI is a glorified search engine and copywriter. For another, it's a coworker they hand research, analysis, execution, critique, and entire workflows to. Same tools. Completely different leverage. And that gap grows every day, in speed, in capacity, in quality, in how much can be delegated.

Most marketing leaders can't see it from where they sit. This shows you the number, the gaps, and what your strongest people do differently.

What the report shows

Taken from a sample report for a team of eight. Yours looks like this, with your team's numbers.

The AI Adoption Score for a team, 44 out of 100, with its four parts — One score for the department, and the four things that make it up.

How many people sit at each of the five levels, and the leader's guess against the team's median — Where the team is, level by level, and your guess next to the reality.

Three bars for ingredients, tools, and process, with the missing pieces listed — Where the gaps are: what AI is given, what it can access, and the process around it.

A grid of fifteen marketing tasks against the five levels — How the team uses AI for each kind of work, from research to reporting.

The report also shows what your strongest people do differently, what the team wishes AI could do, what it all means, and what to do first. It comes as a page and a PDF.

Two scores. One gap.

Each person gets an AI Fluency Score, 0 to 100, and a level, based on what they actually do rather than how they rate themselves.

The department gets an AI Adoption Score: the people and the setup together. Average fluency, how much of the work AI covers, how consistent the team is, and whether the setup exists.

And the gap. Three things decide whether AI does good work: the ingredients it's given, the tools it can access, and the process the work runs through. The report measures each one and names the biggest gap.

0Occasional. Has access, rarely uses it.

1Assisted. Asks for answers and first drafts. Starts from scratch every time and rewrites most of what comes back.

2Augmented. Gives AI context and examples and checks the output. Works well, but it's personal and one task at a time.

3Workflow. Runs recurring work through saved workflows, the same way every time. Others can use them too.

4System. Hands AI whole chains of work, connected to data and tools, with review points.

How it works

Generate your link

Your name, work email, company, and team size. You get a link for the team and a private link for your report. Two minutes.

Share it with the team

Eighteen questions, about eight minutes. Each person sees their own score and level straight away. You see the team as a whole, never individuals.

Get the report

When everyone has answered, the report and a PDF land in your inbox. Then, if you want, a free call to go through it together.

Teams of three or more, so nobody's answers can be picked out. If the round stalls, you can close it after three answers, and it closes on its own after seven days.

Set up the assessment