Everything I publish, in one place.

What I am learning from marketing teams, the tools I give away, and the conversations I have with the people running those teams.

Tools and assessments

Free, and built to give you an answer rather than a brochure.

AI Fluency Score

How AI-fluent is your marketing team, and where does it fall through?

Send one link to your team. Each person gets a score and a level. You get an AI Adoption Score for the department, the spread across the team, and the biggest gap: ingredients, tools, or process. About eight minutes per person, anonymous to you.

Set up the assessment

Find your setup

Three questions, then the right place to begin.

Not sure whether you need software you run yourself, a consultant alongside your team, or a team that runs it for you. This sorts it in under a minute, and tells you honestly when the answer is none of the three.

Take the quiz

Writing

Marketing strategy, systems, and where AI actually earns its place.

All posts

CMO's Corner

A podcast with the people running marketing teams. What they are up against, what they got wrong, and what actually worked. No vendor pitches, no panel-speak.

About the show